Photo by Austin Chan on Unsplash

Marketing has had a long history of being misunderstood for a lot of things. Some think it is all about selling, some consider advertising to be the crux of marketing while some others might equate it with developing and implementing manipulative strategies. In this short article I wish to talk about what marketing really is from what I know of it rather than go around debunking all these misconceptions. This is going to be a casual conversation.

Philip Kotler, the author of Marketing Management, put it across quite succinctly,

“Marketing is not the art of finding clever ways to dispose…

fortune cookie saying that your plan is taking shape
Photo by Elena Koycheva on Unsplash

It is 1st November 2027 and Mihir Bhatt is anxious about his upcoming birthday. Although he has managed to achieve a lot and moved ahead in life over the years, birthdays are something that remind him that there is always more that he could have achieved in the last year. Nevertheless, let’s see where he stands as of today.

His life took a turn for the better in the year 2020, the same year the world was taken over by the coronavirus pandemic. The lockdown forced him to confront his own mortality and pushed him to write and publish his…

Mihir Bhatt

always a work in progress..

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